LEARN MORE ABOUT THE NEXT GENERATION OF APPLE WATCHES
OVERVIEW
Our most personal
device yet.
Our goal has always been to make powerful technology more accessible. More relevant. And ultimately more personal. Apple Watch represents a new chapter in the relationship people have with technology. It’s the most personal product we’ve ever made, because it’s the first one designed to be worn.
Watch the film
There’s an Apple Watch
for everyone.
A device you wear is vastly different from one you keep on a desk or carry in your pocket. It’s more than a tool. It’s a very personal expression. So we designed Apple Watch to reflect a wide range of stylistic preferences. And we’ve curated three distinctive collections to help you find the watch that’s right for you.
Apple Watch
Stainless steel or space black stainless steel cases. Sapphire crystal. A range of stylish bands.
Apple Watch Sport
Anodized aluminum cases in silver or space gray. Strengthened Ion-X glass. Colorful, durable bands.
Apple Watch Edition
18-karat gold cases in yellow or rose. Sapphire crystal. Exquisitely crafted bands and closures.
Innovation in every interaction.
Incorporating powerful technologies into something small enough to wear on the wrist presented some very big design challenges. Which led to even bigger creative solutions. Apple Watch combines a series of remarkable feats of engineering into a singular, entirely new experience. One that blurs the boundaries between the physical object and the software that powers it.
The crown has been a standard feature on watches for more than a century. Our new Digital Crown is a multifunctional input device that lets you zoom, scroll, and select without covering the screen. It’s as integral to Apple Watch as the Click Wheel is to iPod. Or the mouse is to Mac. We also built the new Watch OS from the wrist up. The Home screen lets you quickly find your favorite apps. The custom font is easy to read at arm’s length. And the force-sensitive Retina display puts more functionality at your fingertip. Technically speaking, it’s one amazing little device.
APPLE WATCH SPORT
42mm Silver Aluminum Case
with Blue Sport Band
APPLE WATCH
38mm Stainless Steel Case
with Brown Modern Buckle
An incredibly precise timepiece.
High-quality watches have long been defined by their ability to keep unfailingly accurate time, and Apple Watch is no exception. It uses multiple technologies in conjunction with your iPhone to keep time within 50 milliseconds of the definitive global time standard. And it can automatically adjust to the local time when you travel. Apple Watch also presents time in a more meaningful, personal context by sending you notifications and alerts relevant to your life and schedule.
APPLE WATCH
42mm Space Black Stainless Steel Case
with Space Black Stainless Steel Link Bracelet
A more immediate, intimate way to connect.
Apple Watch is right there on your wrist, so it makes all the ways you’re used to communicating more convenient. And because it touches your skin, we were able to add a physical dimension to alerts and notifications — you’ll feel a gentle tap when you receive an incoming message. Apple Watch also allows you to connect with your favorite people in some new, spontaneous ways not possible with any other device.
APPLE WATCH
42mm Stainless Steel Case
with Milanese Loop
APPLE WATCH
42mm Stainless Steel Case
with Stone Leather Loop
An intelligent health and fitness companion.
Apple Watch gives you a more complete picture of your all-day physical activity because it measures more than just the quantity of your movement, such as the number of steps you take. It measures the quality and frequency as well. The three rings of the Activity app show your progress at a glance, and provide all the motivation you need to sit less, move more, and get some exercise. There’s also a separate Workout app for dedicated cardio sessions. Over time, Apple Watch can use what it learns about the way you move to suggest personalized daily fitness goals and encourage you to achieve them. So you can live a better day and a healthier life.
APPLE WATCH
42mm Stainless Steel Case
with White Sport Band
DESIGN
There’s an Apple Watch for everyone.
Selecting a watch is very personal. As with all things you wear, how it looks is at least as important as what it does. So we set out to make Apple Watch something you’ll love to use every day. As well as something you can’t wait to put on every morning.
Two different-sized starting points.
Everyone’s style is different, as is everyone’s wrist. So Apple Watch comes in two case sizes: 38mm and 42mm. Both of which can be set up to work on either your left or your right wrist.
38mm (height)
42mm (height)
Custom alloys engineered
for beauty and durability.
We created Apple Watch from custom alloys of stainless steel and aluminum — each in two finishes — as well as unique formulations of 18-karat yellow and rose gold. All were specially developed not only to look great, but to stand up to the physical demands of daily wear.
Stainless Steel
Silver Aluminum
18-Karat Yellow Gold
Space Black Stainless Steel
Space Gray Aluminum
18-Karat Rose Gold
Bands as thoughtfully designed as the watch itself.
A different band can really change the look of Apple Watch. So we created a full range of them in a variety of materials. Beautifully engineered buckles and closures provide the perfect finishing touch.
Link Bracelet
Sport Band
Leather Loop
Classic Buckle
Modern Buckle
Milanese Loop
Many faces.
Millions of expressions.
Each watch comes with a variety of faces. From traditional designs. To playful characters. To visualizations of time that are as educational as they are beautiful. Most faces are extensively customizable — you can change colors, choose design elements, and add functionality. So one Apple Watch can have literally millions of different appearances. Including the one that’s precisely right for you.
Chronograph
Color
Modular
Timelapse
Solar
Astronomy
Motion
Utility
Mickey Mouse
Simple
Photo
Find your style in three distinctive collections.
There are so many ways to make Apple Watch your own. To help you choose the expression that suits you best, we’ve curated three collections of cases and bands that we feel work particularly well together.
APPLE WATCH
Stainless steel or space black stainless steel cases. Sapphire crystal. A range of stylish bands.
Learn more
APPLE WATCH SPORT
Anodized aluminum cases in silver or space gray. Strengthened Ion-X glass. Colorful, durable bands.
Learn more
APPLE WATCH EDITION
18-karat gold cases in yellow or rose. Sapphire crystal. Exquisitely crafted bands and closures.
Learn more
http://www.apple.com/watch/gallery/
Our most personal
device yet.
Our goal has always been to make powerful technology more accessible. More relevant. And ultimately more personal. Apple Watch represents a new chapter in the relationship people have with technology. It’s the most personal product we’ve ever made, because it’s the first one designed to be worn.
Watch the film
There’s an Apple Watch for everyone.
A device you wear is vastly different from one you keep on a desk or carry in your pocket. It’s more than a tool. It’s a very personal expression. So we designed Apple Watch to reflect a wide range of stylistic preferences. And we’ve curated three distinctive collections to help you find the watch that’s right for you.
Apple Watch
Stainless steel or space black stainless steel cases. Sapphire crystal. A range of stylish bands.Apple Watch Sport
Anodized aluminum cases in silver or space gray. Strengthened Ion-X glass. Colorful, durable bands.
Apple Watch Edition
18-karat gold cases in yellow or rose. Sapphire crystal. Exquisitely crafted bands and closures.
Innovation in every interaction.
Incorporating powerful technologies into something small enough to wear on the wrist presented some very big design challenges. Which led to even bigger creative solutions. Apple Watch combines a series of remarkable feats of engineering into a singular, entirely new experience. One that blurs the boundaries between the physical object and the software that powers it.
The crown has been a standard feature on watches for more than a century. Our new Digital Crown is a multifunctional input device that lets you zoom, scroll, and select without covering the screen. It’s as integral to Apple Watch as the Click Wheel is to iPod. Or the mouse is to Mac. We also built the new Watch OS from the wrist up. The Home screen lets you quickly find your favorite apps. The custom font is easy to read at arm’s length. And the force-sensitive Retina display puts more functionality at your fingertip. Technically speaking, it’s one amazing little device.
APPLE WATCH SPORT
42mm Silver Aluminum Case
with Blue Sport Band
APPLE WATCH
38mm Stainless Steel Case
with Brown Modern Buckle
An incredibly precise timepiece.
High-quality watches have long been defined by their ability to keep unfailingly accurate time, and Apple Watch is no exception. It uses multiple technologies in conjunction with your iPhone to keep time within 50 milliseconds of the definitive global time standard. And it can automatically adjust to the local time when you travel. Apple Watch also presents time in a more meaningful, personal context by sending you notifications and alerts relevant to your life and schedule.
APPLE WATCH
42mm Space Black Stainless Steel Case
with Space Black Stainless Steel Link Bracelet
A more immediate, intimate way to connect.
Apple Watch is right there on your wrist, so it makes all the ways you’re used to communicating more convenient. And because it touches your skin, we were able to add a physical dimension to alerts and notifications — you’ll feel a gentle tap when you receive an incoming message. Apple Watch also allows you to connect with your favorite people in some new, spontaneous ways not possible with any other device.
APPLE WATCH
42mm Stainless Steel Case
with Milanese Loop
APPLE WATCH
42mm Stainless Steel Case
with Stone Leather Loop
An intelligent health and fitness companion.
Apple Watch gives you a more complete picture of your all-day physical activity because it measures more than just the quantity of your movement, such as the number of steps you take. It measures the quality and frequency as well. The three rings of the Activity app show your progress at a glance, and provide all the motivation you need to sit less, move more, and get some exercise. There’s also a separate Workout app for dedicated cardio sessions. Over time, Apple Watch can use what it learns about the way you move to suggest personalized daily fitness goals and encourage you to achieve them. So you can live a better day and a healthier life.
APPLE WATCH
42mm Stainless Steel Casewith White Sport Band
DESIGN
There’s an Apple Watch for everyone.
Selecting a watch is very personal. As with all things you wear, how it looks is at least as important as what it does. So we set out to make Apple Watch something you’ll love to use every day. As well as something you can’t wait to put on every morning.
Two different-sized starting points.
Everyone’s style is different, as is everyone’s wrist. So Apple Watch comes in two case sizes: 38mm and 42mm. Both of which can be set up to work on either your left or your right wrist.
38mm (height)
42mm (height)
Custom alloys engineered
for beauty and durability.
We created Apple Watch from custom alloys of stainless steel and aluminum — each in two finishes — as well as unique formulations of 18-karat yellow and rose gold. All were specially developed not only to look great, but to stand up to the physical demands of daily wear.
Stainless Steel
Silver Aluminum
18-Karat Yellow Gold
Space Black Stainless Steel
Space Gray Aluminum
18-Karat Rose Gold
Bands as thoughtfully designed as the watch itself.
A different band can really change the look of Apple Watch. So we created a full range of them in a variety of materials. Beautifully engineered buckles and closures provide the perfect finishing touch.
Link Bracelet
Sport Band
Leather Loop
Classic Buckle
Modern Buckle
Milanese Loop
Many faces.
Millions of expressions.
Each watch comes with a variety of faces. From traditional designs. To playful characters. To visualizations of time that are as educational as they are beautiful. Most faces are extensively customizable — you can change colors, choose design elements, and add functionality. So one Apple Watch can have literally millions of different appearances. Including the one that’s precisely right for you.
Chronograph
Color
Modular
Timelapse
Solar
Astronomy
Motion
Utility
Mickey Mouse
Simple
Photo
Find your style in three distinctive collections.
There are so many ways to make Apple Watch your own. To help you choose the expression that suits you best, we’ve curated three collections of cases and bands that we feel work particularly well together.
APPLE WATCH
Stainless steel or space black stainless steel cases. Sapphire crystal. A range of stylish bands.
Learn more
APPLE WATCH SPORT
Anodized aluminum cases in silver or space gray. Strengthened Ion-X glass. Colorful, durable bands.Learn more
APPLE WATCH EDITION
18-karat gold cases in yellow or rose. Sapphire crystal. Exquisitely crafted bands and closures.
Learn more
http://www.apple.com/watch/gallery/
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